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Assistant Product Branding Manager, Chemicals Business

Date: 07-Oct-2021

Location: Bangkok, Thailand

Company: The Siam Cement Public Company Limited

Job Summary    

  • Develop/ control / oversee and execute product branding and communication strategy                            

Key responsibilities        

  • Control/ oversee the use of brand for products in Chemicals Business brand architecture                             
  • Collaborate with Marketing Teams to translate marketing plans into yearly integrated marketing communications plans                                     
  • Develop/ control/ oversee product branding strategies & executions of communication activities for all products/services/solutions in Chemicals business architecture to create awareness and lead generation                                     
  • Develop customer communication strategy to create product awareness (collaborate with business - product branding) and to create desire perception towards Chemicals business among B2B customers (inno & SD)                                     
  • Execute customer communication activity via online / offlineect. e-magazine , customers events                

 

Qualifications:

  • Bachelor and Master Degree in Marketing, Communication Arts or Journalism 
  • 5-7 years’ experience in Marketing communication , Corporate Brand Management , PR fields
  • Expertise in Marketing Communication, Mass Communication and Public Relations , Content Management (such as audio-visual, video, graphics and photography, with ability to manage agencies and event organizers)


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