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Market Development Executive, Chemical Business

Date: 08-Jun-2022

Location: Bangkok, Thailand

Company: The Siam Cement Public Company Limited

Domicile Company - BU: SCG Chemicals Co., Ltd. - Chemicals 

Requisition ID: 12244 

Employment Type: Permanent 

Job Function: Marketing 

Job Summary:

  • Interpret customer insight and undertake business value chain plus industry analysis in order to identify compelling value proposition and key competitive advantage leading to NPC opportunities and strategy formulation.
  • Lead cross-functional team in NPD project that impacts business
  • Provide information for MTP, Annual Plan, and also product portfolio management


  • Acquire the market & customer insight, VOM & VOC in order to identify key customer requirements leading to opportunities for new demand or new products.
  • Conduct analysis of related business factors (Industry trend, Competitor, Customer, and etc.) in their implications to business and NPD/NAD projects by applying marketing tools (5Cs, SWOT, Competitor's product & tech analysis, STP, Value-based pricing, business model)
  • Lead cross-functional team in NPD project from opportunities identification to project execution by applying NPD process and tools to achieve project goals and sustainable commercialization.
  • Plan budgeting, timeline, and including with launching plan for NPD/NAD projects Also, provide 2x2 information for portfolio prioritization.
  • Contribute to business strategy formulation & execution plan and diagnose status in order to recommend an appropriate alternative if needed.


  • Bachelor's or Master's Degree in Marketing, Economics, Polymer, Engineering.
  • At least 2.7 GPA for Bachelor's Degree and 3.3 for Master's Degree
  • Experience at least 3-5 years in the relevant field. (Marketing or Technical career with commercial background)
  • Good Analytical Skills especially Data Analysis
  • Have a commercial sense and marketing knowledge
  • Handle situations under pressure efficiently
  • Positive thinking and eagerness to learn
  • Adaptive, be confident to work well in uncertain circumstances
  • Good communication and presentation skills


Contact: Apisit อัฐ Maneeram 



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