Marketing and Branding (Customer Management Strategy) - CPAC

Responsibilities:

• Customer classification 
• Customer engagement monitoring and strategy
• Implementation in CRM platforms
• Collaborate with Distribution & Retail, Marketing, Marcom Team
• Customer strategy and engagement strategy formulation
• Customer activity & loyalty program for B2B & B2C
• Customer engagement management (Retention monitoring, Presale transactions and feedback analysis from VOC collaborating with other teams to shape better customer experience and Reward network management)
• Redesign proCEMs and design convenience system with customer data management and partner’s team

Qualifications:

• Bachelor's degree or higher in Marketing, Business, Economics, Finance, and digital marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
• Good communication in both spoken and written English (required TOEIC at least 550)
• 0-7 years of experience in B2C business, retail business, B2B2C marketing, business strategy field, marketing strategy and execution field. 
• Proficiency in business and data analytics tools such as Excel, with the ability to analyze complex datasets and derive actionable insights.
• Proficiency in analyzing statistical data includes the ability to convert qualitative data (non-numerical, descriptive data) into quantitative data (numerical data)
• Having marketing knowledge and able to understand customers pain & gain, analyze business gap, initiate strategy, create marketing content and campaign
• Able to integrate customer data, understand customer behavior through primary and secondary data and able to see business gaps to finally create B2B, B2B2C & B2C campaigns