Marketing and Branding (Stakeholder Insight Team) - CPAC

Responsibilities:

• Develop and execute marketing and branding initiatives based on deep customer and business insights.
• Design and manage qualitative and quantitative data collection methods to extract actionable conclusions.
• Collaborate with cross-functional teams (marketing, product development, sales) to identify survey objectives and align them with broader business goals.
• Engage with stakeholders to align strategies, manage expectations, and ensure seamless execution of branding projects.
• Utilize open-minded and systematic thinking to analyze trends, identify opportunities, and recommend solutions.
• Lead data-driven decision-making processes, leveraging insights to refine marketing strategies and improve campaign effectiveness.
• Drive customer-centric projects that enhance overall brand reputation and loyalty.

Qualifications:

• Bachelor's degree or higher in Marketing, Business, Economics or a related field. (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
• Good communication in both spoken and written English (required TOEIC at least 550)
• 2-3 years of experience in market Research industry (consumer research, survey management) or customer experience strategy, business consulting, strategy development, and/or project management roles.
• Proficiency in business and data analytics tools such as Excel, with the ability to analyze complex datasets and derive actionable insights.
• Proficiency in analyzing statistical data includes the ability to convert qualitative data (non-numerical, descriptive data) into quantitative data (numerical data)
• Having a strong understanding of business principles and strategies.
• Proficiency in survey software and data analysis tools (SPSS), or similar tools is an advantage.