Strategic Marketing (New Product) - Cement Business

Responsibilities:

• Develop and execute strategic marketing plans for new S-curve products, from market analysis to launch and post-launch growth.
• Conduct market research and competitor analysis to identify trends, insights, and growth opportunities.
• Collaborate with cross-functional teams (e.g. R&D, Sales, Product Management) to ensure alignment of marketing strategies.
• Drive brand positioning, messaging, and campaign planning tailored to target segments.
• Monitor campaign performance, analyze KPIs, and provide data-driven recommendations for optimization.
• Assist in product portfolio planning and strategic roadmap development.
• Explore and evaluate overseas market entry strategies and localization opportunities.

Qualifications:

• Bachelor's degree or higher in in Marketing, Business, Economics, Finance, Marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
• Good communication skills in both spoken and written English a minimum TOEIC score of 550 or B1 level proficiency is required
• 1–5 years of experience in strategic marketing, brand management, or product marketing.
• Excellent communication and collaboration skills.
• Experience in launching new products or entering new markets is a strong advantage.